Why Leaders Need a Personal Brand

This month’s “Extreme CEO” column as published in SMART CEO Magazine:

By Don Schmincke and Eric Miller Miller_Schmincke

What makes some leaders stand out above the rest? It’s not your skills and talents — it’s your personal brand. Leaders that people remember — and follow — represent themselves in an authentic light that reflects the vision of their company and the story they want to be known for. Read The Article>>